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Mikado Kyowa Seed becomes Mikado

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In the past few years, Vilmorin-Mikado has been strengthening its positioning in Asia. And today, we continue to do so by developing a new identity for our Mikado Kyowa Seed product brand which now becomes Mikado.


With this new brand identity, we want to clarify our offer in Asia through a strong, recognized and identified product brand. A brand that illustrates the long-lasting Japanese roots of our products, the quality and reliability of our seeds, the taste of our vegetables, and the fair and long-term partnership we develop on the continent.


Let’s now discover its new design!


A new design easily recognizable by our clients who will progressively discover it on their new seed packaging and other communication tools from January 2023.